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- Researchers – Organizations and individuals aiming to improve understanding of financial education.
- Advocates – Stakeholders who drive change at the systems level and evangelize the value of financial education.
- Policymakers – Individuals with the capability to institute change to public policies or government systems that impact financial well-being initiatives.
- Funders – Charitable organizations that offer grant funding for research or programs.
- Thought Partners – Organizations (domestic or international) that review and consult across the Personal Finance Ecosystem.
- Media – Journalists, editorialists, bloggers, podcasters, writers, etc., at national, regional, and trade publications.
- Intermediaries – Associations or individuals who deliver coaching, counseling, and education directly to learners.