Managing Director, Marketing
Alana Kelly joins NEFE as the managing director of Marketing, providing strategic oversight of marketing initiatives and focusing on advancing the organization’s mission to improve financial education nationwide. Alana leads the development and execution of marketing strategies that drive engagement with key audiences and ensures the organization’s impact is maximized. Her role involves shaping NEFE’s brand, as well as fostering innovation and collaboration across teams.
With over 16 years of experience, Alana brings a proven track record of delivering impactful marketing strategies and driving organizational growth. Prior to joining NEFE, she served as vice president of Marketing at Red Rocks Credit Union, where she spearheaded innovative campaigns to drive member growth, enhance community engagement and align brand identity. Her work in the financial industry earned her the prestigious Credit Union National Association’s Rising Star Award in 2021. Alana’s career began with an internship at the Arthritis Foundation Rocky Mountain Chapter, sparking her passion for meaningful community engagement and strategic marketing.
Alana earned her bachelor’s degree in communications with an emphasis on marketing from the University of Colorado at Colorado Springs and her master’s from Colorado State University. She enjoys spending time with her two daughters, rooting them on from the sidelines, whether in sports, the arts, or academics. She is also passionate about fostering innovation and measurable outcomes that further NEFE’s mission.