Harris Polls Shed Light on Financial Behaviors
As in prior years, NEFE commissioned several Harris Polls in 2015 to gain insight into Americans’ thoughts and behaviors related to money. In a survey to kick off the New Year, we found that nearly 7 in 10 (64 percent) of adults in the top 10 U.S. markets planned to make a financially-focused goal in 2015 and that 1 in 3 (31 percent) rated the quality of their financial life as worse than they expect it to be.A February Harris Poll on “Love Costs” uncovered that 7 in 10 (69 percent) of Americans say they spend more money while in a relationship versus when they are single — although married people tend to spend less on gifts than those who are dating. And a summertime poll on technology usage found that 54 percent of Americans have used technology to set or achieve a goal, with 27 percent of those reporting that they’ve used technology to better manage their finances.