In January 2019, as part of its strategic partnership with the investment/personal finance website Acorns, CNBC announced a new multiplatform financial wellness initiative called “Invest in You: Ready. Set. Grow,” which focuses on improving Americans’ money knowledge in the areas of saving, spending and investing, and inspiring young investors to prepare for their future.
Through the initiative, the financial network established the CNBC Financial Wellness Advisory Council, a body of financial experts, thought leaders and influencers to share their expertise and knowledge. Kicking off Financial Literacy Month in April, CNBC introduced the council, including Billy Hensley, Ph.D., NEFE president and CEO.
“This is an impressive move and we’re thrilled to be included on the CNBC Financial Wellness Advisory Council to help provide people with the knowledge and tools to be more thoughtful in their financial decision making,” says Hensley. “This is a tremendous group of stimulating thought leaders, some of whom we have been proud to have worked with over the years, but also influencers who care deeply about financial well-being.”
Other members of the council include Sheila Bair, former chair of the Federal Deposit Insurance Corporation; Annamaria Lusardi, Ph.D., professor and academic director at George Washington University and founder of the Global Financial Literacy Excellence Center; Tony Robbins, entrepreneur, author and philanthropist; Brandon Copeland, entrepreneur and current professional football player; and Andy Roddick, youth nonprofit founder and tennis professional, among others.
